TPJG Fleet — Outlet Map

Where Every Type of Content Goes
Listings • Promotion • Icosa • Marketing • Leads
Listings
Primary Syndication
MLS → Everywhere
  • HAR.com (MLS) — Primary entry
  • Homes.com — Copy from HAR
  • LuxuryPresence — Copy from HAR
MLS is the single source of truth.
Photo Pipeline
Source → Load
photos/M@TPJG
↓
Before Coordinator Loads
↓
MLS / HAR Upload
Social Amplification
Post Once Listed
  • Facebook (Page + Groups)
  • Instagram (Feed + Stories + Reels)
  • LinkedIn (Personal + Company)
  • YouTube (Virtual Tours)
Social goes live after MLS is active.
Team Promotion & Icosa Network
Individual
Personal Brands
  • Each agent's own social
  • Market updates, client wins
  • TPJG-branded templates
TPJG Brand
Team Identity
  • @ThePropertyJoesGroup
  • Team milestones & awards
  • Luxury content & intel
  • Testimonials & events
Domain Setup
GoDaddy Masking
city.thepropertyjoes.com
  • [city].thepropertyjoes.com
  • City-specific landings
  • Unified TPJG brand
Network
Partners
  • Localized content per city
  • Partner agent profiles
  • Lead capture → partner
  • IDX property search
Marketing Channels
Social
Digital
  • Facebook — Page, groups, ads
  • Instagram — Feed, stories, reels
  • LinkedIn — Professional
  • YouTube — Tours, updates
Print
Tangible
  • Flyers — Open house
  • Postcards — Farming
  • Vendor: Holly Borham
Email
Nurture
  • Buffini Blitz — Referrals
  • ReminderMedia — Auto
  • Drip sequences
  • Market newsletters
Events
In Person
  • Open houses
  • Client events
  • Cinco de Mayo style
  • Networking
Lead Sources → Routing
Source Routing SLA Fallback
MLS / HARTeam member15 minAOHLA
Homes.comTeam member15 minAOHLA
LuxuryPresenceTeam member15 minAOHLA
ListReportsTeam member15 minAOHLA
ReferralsJoe / KLJ directlySame day—
Icosa SitesRound robin partnersRound robinNext rotation
15-min rule → AOHLA picks up
Referrals → Joe / KLJ
Icosa → Round robin
Outlet Summary
Digital Outlets
Always On
HAR/MLS — Primary
Homes.com — Syndicated
LuxuryPresence — TPJG site
Icosa — City subdomains
ListReports — Sign riders
Social Channels
Amplification
Facebook — Page + groups
Instagram — Feed + reels
LinkedIn — Professional
YouTube — Tours
Offline Channels
Physical
Print — Holly Borham
Email — Buffini + RM
Events — Open houses
Signs — ListReports
Build the Machine. Trust the Process. Win Together.
The Property Joes Group • Outlet Map v1.0